Copyright gives such blanket protection that virtually any subsequent legal use by someone else requires specific permission from the copyright holder. While authors or artists are free to grant rights as they see fit, doing so on a case-by-case basis may be impractical or undesirable. In any event, a license is a legal document that is likely to require drafting or review by a lawyer if the protection is to be enforceable in a court of law.
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When technology and copyright law come together, arguments often surround the balance between the interests of rightsholders to control their works and those of broader society to participate in and develop its culture. In two presentations by respected members of the digital media establishment, they each stated that they wanted to create a culture surrounding certain broad digital rights where users feel free to rip, mix and share. The first was from Lawrence Lessig, professor of law at the Stanford Law School, who has recently launched a group of new standard copyright licenses in Great Britain under the Creative Commons umbrella. These allow free use of certain work for defined activities. The second presentation was from the BBC in relation to its Creative Archive project, which plans to digitize the BBC archive of TV programs so that the public can download, view and reuse the material. The BBC Creative Archive project uses the principles of Creative Commons to take the concept of limited copyright licenses to a wider public.It is undeniable that from a legal perspective the project is a daunting one, as any outstanding rights issues need to be resolved before content can be made available.
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